Introducing FigJam | Figma Blog (opens in new tab)

FigJam is Figma’s online whiteboard for collaborative brainstorming and early-stage design. Figma argues that remote work and the shift toward cross-functional collaboration have created a need for more informal, shared online spaces—not just tools for producing finished designs. FigJam addresses this with a lightweight, approachable environment that connects directly to Figma.

Why Figma Built FigJam

• Remote work has reduced in-person collaboration and increased reliance on online tools.
• People were already using Figma for activities beyond interface design, including games, icebreakers, meal planning, and brainstorming.
• These uses showed that teams wanted a place to share ideas and connect without necessarily designing products.
• Figma concluded that these interactions needed a dedicated space where non-designers felt welcome while designers still felt at home.
• The product also supports Figma’s broader goal of making design accessible to everyone by involving more people earlier in the design process.

FigJam’s Role in Early-Stage Design

• FigJam is described as a lightweight, easier-to-learn version of Figma for ideation and brainstorming.
• Teams can use it to:
  • Define user problems
  • Gather inspiration
  • Explore product ideas
  • Map user flows
  • Build and document processes
• Multiplayer tools include sticky notes, emojis, drawing tools, stamps, and cursor-based chats.
• Shapes, lines, and connectors make diagramming and systems thinking easier.

Collaboration and Connection

• Built-in audio lets teams discuss ideas without switching to a phone or video call.
• FigJam integrates seamlessly with Figma, allowing work to move from initial concepts through final prototypes in one ecosystem.
• Expressive features such as emojis, stamps, and cursor chats are intended to make collaboration feel warmer, more spontaneous, and more enjoyable.
• The product is designed to combine practical functionality with the informal energy of “hanging out” together online.

Early Users and Pricing

• Teams at Stripe, Netflix, Salesforce, Twitch, and Discord tested FigJam during its development.
• Discord’s design leadership praised it as a focused, uncomplicated version of Figma suitable for brainstorms, retrospectives, and similar activities.
• FigJam was free for everyone through the end of 2021.
• Planned 2022 pricing included free and paid plans costing $3 and $5 per editor per month.

FigJam’s central promise is to give distributed teams an inviting, collaborative space where product ideas can emerge before formal design work begins.