Dylan Field and Garry Tan on design, AI, and the power of “locking in” | Figma Blog

AI is expanding what designers and product builders can explore, but it has not eliminated the need for human judgment, context, or craft. Dylan Field argues that design will become even more important as teams use AI to generate ideas and prototypes faster, while still needing expertise to turn them into thoughtful, polished products. The central challenge is closing the gap between making something work and making it work well.

AI Expands the Design “Idea Maze”

• Current AI systems primarily function as tools that augment people in specific tasks, rather than as general intelligence.
• They lower the barrier to participating in design while also raising the ceiling on what experienced creators can accomplish.
• AI allows teams to explore more branches of an “idea maze,” generating greater breadth during ideation.
• However, meaningful progress still requires depth: teams must investigate, refine, and evaluate promising directions.

The Value of Rapid Feedback and “Vibe Coding”

• Terms such as “getting locked in,” “I’m cooking,” and “vibe coding” describe the flow state created by rapid experimentation.
• Faster feedback loops help people move ideas from their heads onto the screen more fluidly.
• Figma’s emphasis on play reflects the goal of making creative expression accessible and enjoyable, even for non-experts.
• AI tools are increasingly effective at helping users start and prototype quickly.
• The unresolved problem is helping users move from an exciting prototype to a finished, reliable product—an issue shared by both design and code-generation tools.

Design Is More Than Functionality

• Founders and teams increasingly recognize design as a source of product value.
• The important question is no longer only whether software works, but how it works.
• User experience, clarity, quality, and the overall interaction determine whether a product feels successful.

Why Human Designers Still Matter

• AI has developed along partly separate tracks: diffusion models address visual creation, while language models focus on reasoning and code generation.
• It remains unclear how effectively these approaches can be combined into systems capable of true design.
• Field describes design as “art as it applies to problem solving,” requiring more than producing an image or implementing a short specification.
• Designers contribute context involving culture, brand, product experience, and the broader problem being addressed.
• As software creation becomes more automated, the ability to supply judgment and context may make design an even more critical role.

AI is best understood as a force multiplier for exploration and iteration, not a replacement for design expertise. Teams should use it to accelerate experimentation while preserving the human work required to select, shape, and finish products well.