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Figma’s new EMEA HQ | Figma Blog (opens in new tab)

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Figma announced a new London office serving as its EMEA headquarters, part of its broader hybrid-work strategy. The hub is intended to improve support for users through better time-zone coverage, stronger local partnerships, and access to diverse talent. Although the office’s in-person opening was delayed by COVID-19, Figma planned to continue building regional connections remotely.

A Regional Hub for a Global User Base

  • Figma’s hybrid model combines remote work with centralized hubs.
  • London was selected as the EMEA headquarters to bring the company closer to users across Europe, the Middle East, and Africa.
  • An office represents more than physical workspace: it provides shared time zones, local market knowledge, and stronger relationships with regional design communities.
  • In 2020, 81% of Figma’s weekly active users lived outside the United States.

Expanding Support Across EMEA

  • Figma recognized that its existing US-centered time-zone coverage was insufficient for international users.
  • The company established a product-specialist team in Amsterdam in early 2019.
  • Figma had engaged with communities and customers in cities including London, Paris, Helsinki, Kyiv, Moscow, Jakarta, and Singapore.
  • The London team had grown to 14 remotely working employees and supported customers such as Deliveroo, Zalando, Spotify, and Booking.com.

Opening During the Pandemic

  • Figma postponed the in-person opening until it was safe for employees to return to offices.
  • The company emphasized that regional expansion could continue even without immediate physical gatherings.
  • Figma introduced Config Europe, its first virtual user conference, as a way for users and employees to share knowledge and maintain community connections.

Figma’s London hub reflects a strategy of combining remote flexibility with regional offices that improve customer support, hiring, and community engagement. The company’s experience also demonstrates that international presence can be developed virtually while in-person work remains limited.