Figma Buzz Is Where Design and Marketing Teams Co-create | Figma Blog (opens in new tab)
Figma Buzz is a new open-beta workspace designed to help brand designers and marketers create on-brand assets together. It addresses fragmented tools and workflows by combining Figma’s design precision with approachable editing and reusable templates. The product aims to speed up production while letting marketing teams create independently within brand guidelines.
A Shared Space for Design and Marketing
- Product launches require extensive marketing materials beyond the original design work.
- Designers often need control and precision, while marketers need simple tools for adapting content quickly.
- Figma Buzz brings both groups into one collaborative environment.
- Designers can copy existing Figma designs into Buzz, build templates, or create assets directly with Figma Design functionality.
- Marketers can customize materials without worrying about departing from brand standards.
Types of Assets
Figma Buzz supports a broad range of branded content, including:
- Social media posts in multiple platform-specific sizes
- Digital display and social advertisements
- Flyers, email headers, and promotional announcements
- Event invitations, schedules, and badges
- Internal communications such as signage, infographics, and one-pagers
- Personalized cards and other celebration materials
Flexible Ways to Start
Users can begin creating assets in several ways:
- Choose from pre-made templates.
- Start with a blank design.
- Create images using OpenAI’s
gpt-image-1or Gemini. - Copy and paste designs from Figma Design.
- Use an intuitive inline toolbar for editing.
The examples highlighted include Instagram feed and story ads, Pinterest and Twitter/X promotional posts, event invitations, and thank-you cards.
Figma Buzz is intended to reduce repetitive executional work, allowing creative teams to focus more on brand strategy and larger ideas while giving marketers the tools to produce high-quality content quickly and consistently.