AI

331 posts

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Are we finally entering the age of androids? | Figma Blog

Humanoid robots are moving from science fiction into public spaces and workplaces, forcing people to confront both the promise and risks of embodied AI. Their humanlike form makes technology more intuitive and emotionally engaging, but it also encourages people to project intelligence, intention, and personality onto machines. The article argues that designers must shape this illusion carefully, using humanoid robots to foster connection and understanding rather than control or deception. ## Humanoids as Technology in Human Form - Ameca, created by Engineered Arts, performs at Las Vegas’s Sphere as an interactive entertainer. - It turns toward speakers, displays facial expressions, tells jokes, and responds conversationally. - Its appeal comes from combining AI with expressive robotics. - Apollo, developed by Apptronik and argodesign, represents a different model: - It is designed as a general-purpose laborer. - Its flat face, cameras, and LED mouth prioritize function over lifelike appearance. - Humanoid robots have deep cultural roots, appearing in Greek mythology, Taoist philosophy, and science fiction. - Their human form makes software easier to engage with through gestures, expressions, and face-to-face interaction—what Engineered Arts CEO Will Jackson describes as a heads-up alternative to screen-based technology and virtual reality. ## What the Illusion of Sentience Unlocks - Humans naturally anthropomorphize objects and search for faces, motives, and signs of life. - Madeline Gannon uses body language and animal behavior as inspiration for designing industrial robots with recognizable personalities. - Even simple geometric animations can appear intentional: the Heider and Simmel experiment showed that people assign motives to moving shapes. - Ameca intensifies this effect through: - Furrowed brows, smiles, and expressions of surprise - Celebrity impressions - Custom personalities created by a dedicated “Persona Architect” - The ability to switch behavioral modes depending on context - Engineered Arts deliberately avoids making Ameca appear fully human: - Its metallic body avoids realistic skin. - It has no defined race or gender. - Its artificiality makes the theatrical nature of the interaction more visible. - The technology underneath remains impersonal: AI interprets language and maps it to suitable facial expressions. Nevertheless, users can experience meaningful emotional moments, such as a shy attendee gaining confidence while speaking Japanese with Ameca. - Gannon argues that designers must make complex systems legible, much as everyday objects communicate how they should be used. - She sees design as a way to redirect technology toward curiosity, kindness, and care, creating relationships based on connection rather than control. ## Designing Androids for Work - Apollo does not claim to be sentient; its purpose is practical labor. - It is being developed to address worker shortages, including work in Mercedes-Benz factories and potentially space exploration. - Its humanoid shape is primarily a response to human-scale environments and tools. - Unlike Ameca, Apollo must appear approachable enough for workers to accept, while avoiding the uncanny valley. - The article frames this as a central design challenge: workplace robots need to communicate socially without misleading people about what they are. Humanoid robots are most valuable when their appearance and behavior clarify how people should interact with them. Whether used for entertainment or labor, designers should treat the illusion of intelligence as an ethical material—balancing emotional engagement with transparency and purposeful design.

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Can we reach beyond the echo chamber? | Figma Blog

The Browser Company’s Arc browser aims to rethink everyday browsing by drawing inspiration from outside the technology industry. Karla Mickens Cole and Nashilu Mouen argue that products become distinctive when they reflect many creative influences rather than copying existing conventions. Their approach to AI emphasizes subtle, useful experiences that blend naturally into users’ lives instead of adding AI merely as decoration. ## Designing Beyond the Tech Echo Chamber - The team deliberately looks to literature, film, art, and nature for inspiration. - Mouen cites writers such as Zadie Smith and Toni Morrison, asking how technology can be “in tech, without being of tech.” - The browser is treated as a large creative canvas with room for experimentation and play. - The team’s diverse perspectives contribute to a brand built from “many voices.” ## Reinventing Familiar Browser Conventions - Arc challenges established patterns, including the traditional placement of browser tabs. - The team’s recurring question is “Why not?”—a mindset that encourages them to reconsider assumptions. - Arc’s unboxing experience drew on: - Movie title sequences - The opening atmosphere of A24 films - The visual phenomenon of sunspots - These outside references help the product feel meaningfully different, not simply functionally new. ## Making AI Feel Natural - The Browser Company wants AI to solve practical problems and blend into ordinary browsing rather than overwhelm users with conspicuous AI branding. - Cole compares the desired approach to flowers: - They can appear unexpectedly and make an experience feel special. - They suggest care without being disruptive. - They reflect AI’s ongoing “seasons of growth.” - The team sees AI as something to plant thoughtfully within the product experience, not apply indiscriminately. ## Rapid Experimentation - The team prototypes quickly and evaluates which AI ideas genuinely improve the product. - Mouen notes that they had explored more than 30 applications in the previous month alone, indicating an experimental process in which some concepts will work and others will not. - Their view of AI is therefore practical and seasonal: its impact depends on the context and the moment. The article’s central recommendation is to build technology with influences beyond technology itself. For AI in particular, thoughtful integration, experimentation, and emotional subtlety may create more valuable experiences than adding obvious, standardized features.

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Welcome to The Prompt | Figma Blog

AI may transform design and building, but its ultimate impact remains unsettled. Figma’s *The Prompt* explores that uncertainty through essays and interviews with experts across design, engineering, product development, and the built environment. The collection argues that human judgment—especially the ability to ask thoughtful, well-framed questions—will remain central to making AI useful. ## Prompting as a Creative Discipline - Prompt engineering is described as the practice of getting better answers by asking better questions. - Like interviewing or editing a magazine, effective prompting requires: - Clear context - Thoughtful framing - Useful guidance - AI’s capabilities are treated as largely inert without human direction; people must coax useful results from the technology. - The act of questioning is presented as a fundamentally human and creative instinct. ## The Purpose of *The Prompt* - Created by Figma’s Story Studio and Brand Studio, the magazine launched at Config 2024. - It combines writing, interviews, and illustrations to examine how AI is changing creative and technical work. - Contributors come from both inside and outside Figma and work across: - Design - Engineering - Product development - Robotics - Manufacturing - Residential housing ## Questions About AI’s Future The magazine uses a range of prompts to investigate both immediate applications and larger societal questions, including: - What constitutes good design when AI can generate and automate more work? - Whether code becoming a commodity should be feared - How much data is actually necessary - How starting with imperfect or incomplete ideas can shape innovation - Whether AI development can move beyond technological echo chambers - If efficiency undermines creativity - How to build AI features that people both want and trust - The relationship between artificial design intelligence (ADI) and artificial general intelligence (AGI) - Whether automation can unlock the full potential of design systems - The role of robots in construction and housing - Whether society is entering an age of androids ## Practical and Long-Term Perspectives - Contributors examine ambitious challenges, such as applying AI to manufacturing and housing. - They also focus on what AI can deliver reliably today rather than only speculating about distant possibilities. - The goal is to make complex systems more understandable and usable while learning how to guide AI more effectively. Figma presents *The Prompt* as both a magazine and an experiment in inquiry: meaningful progress with AI depends not just on increasingly capable systems, but on humans asking clearer, more imaginative, and more responsible questions.

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Should robots be building our homes? | Figma Blog

Icon CEO Jason Ballard argues that robotics and AI could make housing faster, cheaper, more durable, and more sustainable. Icon’s robots 3D-print cement-based walls, while its Vitruvius AI system is intended to generate designs, budgets, schedules, and eventually robotic construction instructions. Ballard sees the same technologies eventually supporting construction beyond Earth, including on the Moon. ## From Housing Mission to Robotics - Ballard’s interest in construction grew from work with homeless shelters and sustainable building in Colorado. - Although he once planned to become an Episcopalian priest, he chose to pursue housing affordability, dignity, beauty, and comfort as his life’s mission. - A master’s degree in space resources also shaped his interest in using robots for construction in extreme environments. ## Why Icon Focused on 3D-Printed Walls - Icon believed advanced software and robotics could improve construction. - The company targeted walls because they are among the slowest, most complex, and labor- and material-intensive parts of building. - Its system extrudes layers of cement-based material reinforced with steel rods. - The printed wall replaces much of conventional construction, including framing, insulation, drywall, sheathing, finishes, and siding. ## Claimed Benefits of 3D-Printed Homes - Faster and potentially more affordable construction. - Walls rated to withstand fires for two hours and 57 minutes and winds up to 250 miles per hour. - Some residents in Icon’s 3D-printed neighborhood reportedly pay as little as $17 per month in energy costs. - Icon says its homes have performed strongly in testing for compressive strength, bending, energy efficiency, fire, flooding, hurricanes, and termites. - Ballard also emphasizes that the homes can be aesthetically appealing, not merely functional. - He predicts that conventional stick-frame construction could eventually become obsolete or even prohibited. ## Vitruvius and AI-Driven Architecture - Icon had long worked on automating architectural tasks but struggled with the complexity and computational demands involved. - Building projects must account for budgets, schedules, designs, and highly localized permitting requirements. - Building codes vary across thousands of jurisdictions, making them difficult to interpret and apply. - Icon began pursuing generative AI training roughly two years before the interview. - The company collected floor plans, building designs, permits, and related documents to create what Ballard describes as the world’s largest architectural dataset. - Vitruvius is intended to produce architectural designs and construction plans, then translate them into instructions for Icon’s robots. ## Construction on Earth and Beyond - Icon’s broader ambition is to use autonomous construction systems in challenging environments. - The company is collaborating with NASA on potential infrastructure for the Moon. - Ballard presents lunar construction as an extension of the same incremental process used to improve housing on Earth. Icon’s approach combines automated design with robotic construction rather than treating AI as a standalone design tool. If its performance and cost claims continue to hold up in real-world projects, the technology could offer a promising alternative to traditional construction, particularly where labor, materials, or access are limited.

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Config 2024 In Review | Figma Blog

Figma’s Config 2024 announcements focus on making design more exploratory, efficient, and connected to development. The company introduced Figma AI, a redesigned UI3 interface, Figma Slides, major Dev Mode improvements, and quality-of-life updates. Figma argues that as AI makes software creation easier, thoughtful design will become an even stronger differentiator. ## Figma AI: Faster exploration and production - **Visual Search** lets users find similar designs across accessible team files using a screenshot, selected frame, image, or sketch. - Improved **Asset Search** understands the context of queries, even when search terms do not match asset names. - New AI-powered efficiency features can: - Generate realistic images and copy - Rewrite, translate, or vary text - Automatically create prototype connections - Rename layers - **Make Designs**, available through the Actions panel, generates initial UI layouts and component options from text prompts. - Figma says these tools are built around practical user needs rather than AI hype, using large language models to reduce tedious work and help designers explore more possibilities. ## Other major Config announcements - **UI3** redesigns the Figma interface. - **Figma Slides** introduces a dedicated environment for building, collaborating on, and presenting presentations. - **Dev Mode updates** aim to move teams from designs being merely “design ready” to being fully “dev complete.” - Additional improvements target **Auto Layout, UI kits, and the prototype viewer**. ## Availability - Figma AI and UI3 were announced as limited betas with gradual rollout. - Users can join the waitlist through Figma’s help menu by selecting **“Join UI3 + AI waitlist.”** Figma’s overall direction is to support the full path from idea generation through design, presentation, and development, while using AI to automate routine tasks and expand creative exploration.

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Ovetta Sampson on Inputs and Outputs | Figma Blog

Minimum viable data is the idea that AI projects should begin with representative, high-quality data—not with the most powerful model or feature. Ovetta Sampson argues that model outputs are overwhelmingly determined by their inputs, which reflect human choices and historical biases. Product builders should therefore question whether AI is necessary, who it serves, and whether the data is equitable enough to avoid harming overlooked groups. ## Data Quality Shapes AI Outcomes - The quality of an AI system depends primarily on the data used to train and operate it. - Decisions about what data to collect, exclude, label, and measure determine who the system recognizes and how it behaves. - Data is never purely objective: it is generated, engineered, and transformed by people. - Treating data as disconnected from human lives can produce “traumatized data sets,” embedding social, cultural, and economic harms into models. ## The Consequences of Omission - Historical datasets often exclude entire groups: - U.S. credit and mortgage models were developed before women could independently obtain mortgages or credit cards. - The U.S. Census did not recognize LGBTQ individuals until 2021, despite those people existing in earlier populations. - When people are absent from the data, models may fail to serve them or may expose them to harmful decisions. - The central question is not simply whether data exists, but whether it represents the people affected by the system. ## Define the Problem Before Choosing AI - Teams should first identify the problem they are trying to solve and determine whether ML or AI is appropriate. - The fact that a problem can be addressed with AI does not mean it should be. - Builders should ask: - Who is the product for? - Is the data equitable and sufficiently high quality? - What is the minimum data and technology needed? - Could the proposed solution increase human risks or reduce people to data points? - Minimum viable data means collecting what is necessary for a useful, responsible solution rather than indiscriminately gathering more data. ## Putting People Back in Control - Product builders and the public need to participate in decisions about how AI systems are designed and governed. - Important questions include who defines “good” data, who decides what enters a training set, and how much data is truly required. - Sampson recommends learning from work such as *Weapons of Math Destruction*, *Ghost Work*, and research on the lack of attention given to data work in AI development. AI development should start with the people affected by a system and the data needed to represent them fairly. Choosing the smallest appropriate dataset and validating its quality can be more responsible—and more effective—than pursuing larger models or unnecessary AI features.

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Meet Figma AI: Empowering Designers with Intelligent Tools | Figma Blog

Figma AI is a suite of tools designed to help designers overcome creative blocks, work faster, and explore ideas more easily. Rather than treating AI as hype, Figma presents it as a practical way to solve common workflow problems, including finding existing designs and components. The features are initially available in a limited beta and are free during 2024, though usage limits and future pricing may change. ## Figma’s Practical Approach to AI - Figma AI builds on the company’s earlier AI features for FigJam. - The tools target several stages of design work: - Finding inspiration and existing assets - Exploring different design directions - Automating repetitive tasks - Generating interfaces from text prompts - Figma emphasizes helping designers remain efficient and creative rather than replacing their judgment. ## Visual Search - Visual Search allows users to find similar designs by: - Uploading an image - Selecting part of a canvas - Entering a text query - Results are drawn from team files the user can access. - Relevant frames can be inserted directly into the current working file. - Figma plans to expand search to Community files, with attribution, links to source files, and access to creators’ other work. ## AI-Enhanced Asset Search - Asset Search now uses semantic understanding rather than relying only on exact keyword matches. - A search such as “primary button” can find a component named `btn_large`. - The system considers the meaning and typical use of design elements, making components in large or complex design systems easier to discover. - The goal is to make finding assets feel more natural and reduce time spent searching through files and libraries. ## Beta Availability and Pricing - Figma AI and UI3 are being rolled out through a limited beta. - Users can join through Figma’s help menu by selecting **“Join UI3 + AI waitlist.”** - Features are free during the beta period, which runs through 2024. - Figma may introduce beta usage limits as it evaluates demand and infrastructure costs. - Pricing for general availability will be announced later. Figma AI is positioned as an assistive layer within the existing design workflow: it helps users locate useful starting points and reduce friction while leaving creative decisions with the designer.

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What Would You Ask If No One Could Judge You? | Figma Blog

Perplexity’s founders envision it as an “answer engine” that turns web-scale information into concise, sourced explanations rather than lists of links. The product grew from a personal need for judgment-free learning and was shaped by the shortcomings of early conversational AI, especially outdated knowledge and hallucinations. Its broader goal is to make curiosity easier to express and pursue. ## Building a Judgment-Free Knowledge Tool - Aravind Srinivas was inspired by childhood “Wikipedia rabbit holes” and the evolution from printed encyclopedias to AI-powered knowledge tools. - Perplexity aims to make learning engaging through curiosity rather than attention-grabbing entertainment. - The company wants users to ask anything without worrying about appearing uninformed or being judged. ## From Private Slackbot to Public Product - The founders initially built a Slackbot to answer practical questions about fundraising, employee health insurance, and running a company. - They hesitated to launch because they feared criticism for attempting to compete with Google. - Investor Nat Friedman encouraged them to view the effort as an asymmetric bet: little downside, but potentially enormous upside. - Perplexity launched shortly after ChatGPT, despite the founders having no previous company-building experience. ## An Answer Engine with Sources - ChatGPT highlighted problems with knowledge cutoffs, hallucinations, and unsupported answers. - Perplexity responded by combining: - Natural-language interaction - Web search and indexing - Large language models - Inline sources and footnotes - Its goal is to provide a direct answer while allowing users to verify the underlying information. - Srinivas describes the product as a combination of Wikipedia and conversational chat, with information drawn from across the internet. ## Making Complex Information Approachable - Perplexity follows an 80/20 approach: identify the most important concepts and deliver most of the useful understanding quickly. - It synthesizes information from multiple web pages into a concise explanation instead of requiring users to read extensively. - The product aims to simplify information without reducing it to misleading or overly shallow conclusions. ## Turning Answers into Further Curiosity - Each response includes three related follow-up questions to encourage exploration. - Srinivas argues that people are naturally curious but often lack the confidence, vocabulary, or precision to formulate good questions. - Perplexity’s design assumes that the user is never wrong; the system should help clarify and develop a person’s curiosity rather than blame them for asking imperfectly. Perplexity’s central recommendation is implicit in its design: make knowledge easier to access, verify, and explore, while removing the social fear that prevents people from asking questions in the first place.

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Navigating the Promise and Pitfalls of AI | Figma blog | Figma Blog

AI’s promise is real, but useful AI products will emerge through experimentation rather than a race to ship features. Figma’s research suggests AI is already transforming individual workflows—especially for developers—while having a smaller effect on collaboration and foundational design work. To deliver lasting value, teams must focus on how AI reshapes products, industries, and group work, not just on model capabilities. ## Research and Methodology - Figma surveyed more than 1,800 designers, executives, and developers. - Participants came from the US, Canada, Australia, the UK, Japan, France, and Germany. - The survey ran from February 26 to March 3, 2024. - The report combines survey findings with discussions involving AI and design experts. - Its central premise is that AI’s impact depends heavily on product design and user experience—not only on the power of large language models. ## AI’s Uneven Transformation of Workflows - Developers were 60% more likely than designers to say AI had transformed the products they work on. - Developers use AI for daily tasks such as generating starting points and translating between programming languages. - AI-generated output is currently perceived as more reliable for developer workflows. - Designers may use AI to turn mockups into code, but much of design’s foundational work still involves: - Understanding user needs - Exploring problems nonlinearly - Learning about the broader problem space - AI initiatives increasingly originate outside design, with programmers, subject-matter experts, and stakeholders contributing ideas. ## AI Must Improve Collaboration, Not Just Individual Productivity - Eighty-five percent of respondents said AI had affected their personal productivity or workflows. - Common uses include text and image generation, brainstorming, and using AI as a sounding board or thought partner. - Respondents were three times more likely to report significant changes to individual workflows than to collaborative ones. - AI has not substantially changed group activities such as alignment or meeting facilitation. - Truly transformational AI products will need to support how teams work together, rather than focusing only on isolated tasks performed by individuals. ## Long-Term Effects Across Industries - Respondents in technology, professional and business services, and retail most often expected significant AI-driven changes to their products and services: - Technology: 41% - Professional and business services: 40% - Retail: 39% - Healthcare, energy and utilities, and telecommunications respondents expected the least impact over the following 12 months. - The report argues that realizing AI’s full potential requires considering how major institutions and essential services—not just software products—will evolve. ## Experimentation Before the Product Race - AI development is still characterized by experimentation, play, and research. - Teams face pressure to release new AI features quickly as new products, applications, and research appear constantly. - The recommended approach is to embrace uncertainty, iterate thoughtfully, and determine which ideas genuinely create value. - As the technology matures, the most successful products will likely come from careful exploration rather than simply adding AI features because of market hype.

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The Long and Short of It: Issue no.5 | Figma Blog

Issue no. 5 of Figma’s newsletter, “Come together,” argues that progress depends on community, collaboration, and shared inspiration. Ahead of Config, it highlights creators and leaders whose work shows how connection—whether in person or online—helps turn ideas into reality. The issue spans product development, design quality, creative experimentation, AI, and community events. ## Building tools that feel magical - Charmaine Lee, product manager for Snap’s Lens Studio, shares principles for creating developer tools that delight creators. - Her approach emphasizes hands-on involvement, collaboration, and understanding the creator’s experience rather than following rigid product-building rules. - The feature presents creator-focused product development as an “all-hands-on-deck” effort. ## Craft, beauty, and product quality - Leaders from Stripe, Linear, and Figma discuss how to define and measure craft and beauty in digital products. - Katie Dill, Karri Saarinen, and Yukhi Yamashita explore the relationship between form and function. - Their central argument is that thoughtful design is not merely cosmetic: quality and beauty can contribute directly to product adoption and business growth. ## Designing quilts in Figma - Former product designer Nicole Boettcher uses Figma to plan and design handmade quilts. - Her process demonstrates how digital design tools can support physical, artistic work beyond conventional interface design. - The project playfully extends the idea of “moving rectangles,” connecting her former profession with her current craft. ## AI and creative tools - David Hoang, formerly of Replit, discusses how AI is changing creative tools, product design, and development workflows. - He recommends responding to rapid change through shared learning and strong communities. - Cohorts that combine accountability with fun can help people stay motivated as they develop new skills. ## Config and community opportunities - In-person Config tickets are sold out, but virtual attendance and local watch parties remain available. - Readers can follow the live blog for speaker highlights and event coverage. - The issue also promotes illustrator Thomas Colligan’s artwork, new Config merchandise, and the upcoming Figma Store release. Figma’s overall recommendation is to stay connected: creative progress is strengthened by mentors, collaborators, peers, and communities that make learning and experimentation possible.

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What’s Happening at Config 2024? | Figma Blog

Config 2024 brought together product builders, designers, artists, and inventors for a conference focused on creativity, technology, and unconventional thinking. Figma’s coverage highlights talks, workshops, community activities, and behind-the-scenes moments from the event. The central message is that meaningful innovation comes from authentic perspectives, outside influences, experimentation, and the freedom to play. ## Conference Community and Programming - Config featured both in-person and virtual programming, including: - “Design of Everything” - New feature recaps - Friends of Figma - Figma EDU - “Figma like the pros” - Daily conference recaps - Attendees came from around the world, supported by speakers, staff, and volunteers. - Figma encouraged viewers to revisit sessions through its YouTube playlist and announced Config APAC for July 2. ## Designing Beyond Expectations - Karla Mickens Cole and Nashilu “Nash” Mouen of The Browser Company discussed designing for a world that resists conformity. - Working on the Arc browser, they argued that products should carry the “fingerprints” of their creators—their experiences, identities, and perspectives. - Nash emphasized that designers should look beyond technology for inspiration, drawing from unexpected sources, stories, and culture. ## AI, Digital Art, and Criticism - Artist Refik Anadol described his digital artwork *Unsupervised*, which uses AI to reinterpret MoMA’s archive. - He framed the project as an exploration of “the possible dreams of the machine.” - Responding to criticism that his work simplifies data, Anadol questioned who the critics are and what perspectives shape their judgments. - His comments reflected the broader challenge of establishing digital and AI-assisted art within the traditional art world. ## Creativity Through Play and Failure - Inventor and YouTuber Simone Giertz presented humorous projects such as a toothbrush-brushing helmet, a slapping alarm clock, a soup-feeding robot, and a drone hair cutter. - After leaving her startup, she found that striving for excellence was not helping and instead gave herself permission to play. - She stressed that difficulty does not necessarily equal importance. - Giertz also discussed overcoming self-deprecation and building a professional identity through her product design company, Yetch. - Her brainstorming exercise—finding unusual uses for a brick—encouraged attendees to embrace strange and creative ideas. - She concluded that creating her own career was her favorite invention. ## Design, Merchandise, and Hands-On Experiences - The conference floor offered opportunities for attendees to connect, explore exhibits, and shop at the Figma Store. - Attendees praised the quirky, distinctive character of the event merchandise. - In the Maker Space, participants customized tote bags with patches and received personalized aura portraits. Config 2024’s activities reinforce a practical creative philosophy: designers should draw from life beyond their field, experiment without fear of failure, and build work that reflects their individual perspectives.

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AI + Design: Figma Users Tell Us What’s Coming Next | Figma Blog

Generative AI’s impact will depend not only on technical capability but also on how effectively it is designed into products and everyday workflows. A Figma survey of more than 1,800 designers, developers, and executives shows high expectations for AI, but limited evidence that current implementations are delivering meaningful value. The findings point to a risk of “AI feature fatigue” and suggest that thoughtful, user-centered design will determine whether AI becomes genuinely useful. ## Survey Scope and Methodology - Figma surveyed more than 1,800 users between February 26 and March 3, 2024. - Participants included designers, developers, and executives across the US, Canada, Australia, the UK, Japan, France, and Germany. - The research examines how organizations view AI’s near-term impact and how teams are incorporating it into products. ## High Expectations, Limited Results - 89% of respondents expect AI to affect their company’s products or services within 12 months. - 37% anticipate a “significant or transformative” impact. - Executives are especially likely to view AI as important to company goals. - Despite this optimism, 72% of people whose products include AI say it has only a minor or non-essential role. - Only about one-third report improvements in business metrics such as revenue, costs, or market share. - Fewer than one-third say they are proud of what they have shipped. ## The Risk of AI Feature Fatigue - Figma researchers observed growing indifference toward adding “yet another AI feature.” - More than 20% of teams building AI products identify failure to solve a real user need as a major challenge. - This concern is particularly strong among designers. - Fewer than half of respondents working on AI products or features have shipped anything, indicating that a larger wave of AI products may still be coming. - Organizations risk flooding the market with novelty features that users do not find useful. ## Designing AI Into Existing Products - One-third of respondents rank integrating AI coherently into existing products as a top challenge. - Simply adding AI without improving the overall user experience is unlikely to drive adoption. - Teams need to help users understand: - What AI tools are available - When those tools are useful - How AI improves existing workflows - The article uses ChatGPT as an example: its rapid adoption was driven partly by a simple, accessible conversational interface, even though the underlying model capabilities already existed. - Good design can make powerful technology more approachable, aligned with user expectations, and easier to use. ## Practical Implication AI products are more likely to succeed when they address concrete user problems rather than adding AI for its own sake. Organizations should prioritize coherent product integration, clear user experiences, and measurable improvements over ambitious but disconnected features.

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David Hoang on how AI brings design and development together | Figma Blog

AI is reshaping creative tools by making interfaces more dynamic, multimodal, and less fully controlled by designers. David Hoang argues that design and engineering are converging as AI augments both disciplines, enabling more people to move from learning and prototyping to shipping real products. Replit’s focus is “Artificial Developer Intelligence” (ADI), aimed at increasing autonomy, productivity, and collaboration rather than pursuing general intelligence. ## Dynamic Interfaces and a New Design Paradigm - Like the rise of mobile, AI is resetting the field and giving designers an opportunity to rethink how people interact with technology. - Interfaces will increasingly adapt across modalities and form factors instead of presenting a fixed, fully designed experience. - Designers must relinquish some control over presentation while shaping how systems behave and respond. - AI, spatial computing—including Apple Vision Pro—and other emerging technologies are converging to create new interaction models. ## Design and Engineering Converge - AI can augment both designers and engineers, making the boundaries between the disciplines less distinct. - Product development is evolving toward a tightly integrated design-and-engineering practice. - Replit frames this strategy as Artificial Developer Intelligence, or ADI, rather than Artificial General Intelligence. - ADI is intended to give people greater autonomy and productivity through collaboration between humans and AI. ## Replit’s Vision for Artificial Developer Intelligence - Future ADI agents could: - Generate code and complete code automatically. - Build complex software architectures. - Orchestrate advanced tools deployed on Replit. - Understand how teams work and improve organizational collaboration. - Hoang describes Replit as a potential “technical co-founder” for people with ideas but limited technical expertise. - The goal is to accelerate the path from learning to coding, launching a business, and scaling an idea. ## Lowering the Barrier to Building Software - AI-powered tools can enable nontechnical users to create technically sophisticated applications. - A Replit hackathon example showed a nontechnical product manager producing work that surpassed projects built by teams of engineers. - Prompting becomes an important skill because translating goals into effective instructions resembles the product manager’s role in defining what should be built. AI’s practical impact may be greatest when it helps people combine product judgment, design, and engineering execution. Rather than replacing creative or technical roles, tools like ADI are positioned to expand who can build software and shorten the distance between an idea and a working product.

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The Long and Short of It: Issue no.3 | Figma Blog

Figma’s “The Handoff,” published January 22, 2024, reflects on how collaboration turns ideas into products. Using the handoff as a metaphor for the continuous exchange between teammates, the issue reviews Figma’s major 2023 work and explores the evolving relationship between people, technology, and AI. It also highlights stories intended to help readers work better and stay curious in 2024. ## Collaboration as an Ongoing Handoff - Figma compares product design to an American football handoff: ideas repeatedly move between people as they are developed and refined. - This concept is closely tied to Figma’s multiplayer approach to collaboration. - The issue serves as a retrospective on the launches, lessons, and ideas Figma is carrying from 2023 into 2024. ## Best of Figma - Figma revisits the top 10 things it shipped in 2023. - The selection includes both small details with significant impact and major product launches. - The “MVP” label is used playfully to mean “Most Valuable Players,” rather than “Minimum Viable Products.” ## Reconsidering Our Relationship with Technology - “Looking 4 love” presents 36 questions about people’s relationships with technology. - Topics include first usernames, finding community online, and innovations that inspire optimism. - The feature acknowledges digital oversaturation and uncertainty while asking what might help people reconnect with technology. ## Building AI Features That Matter - The issue argues that AI will remain a major force in 2024, but its potential depends on thoughtful product management. - Leaders from Duolingo, LinkedIn, and Asana discuss how to move beyond hype. - Their focus is on building AI features that address real user needs and earn trust. ## Designing Better Tools for Work - Figma highlights its collaboration with Work Louder on the Figma Creator Micro mechanical keyboard. - The device includes 12 keys and two rotary encoders, providing up to 48 shortcuts. - The story presents the keyboard as both an efficiency tool and a celebration of the tactile, creative culture surrounding mechanical keyboards. Overall, the issue encourages readers to view work as a collaborative exchange: ship thoughtfully, use technology intentionally, and carry the most valuable lessons from the past year into the next.

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Figma and Adobe are abandoning our proposed merger | Figma Blog

Figma and Adobe jointly ended their proposed acquisition after 15 months of regulatory review, concluding that approval was no longer achievable. Although the merger was intended to accelerate both companies’ impact, Figma will remain independent and explore future partnerships with Adobe. CEO Dylan Field framed the decision as a renewed opportunity to pursue Figma’s original mission: helping people turn ideas into digital products. ## Why the Merger Was Abandoned - The companies spent thousands of hours addressing regulators’ concerns worldwide. - Despite explaining the differences between their businesses, products, and markets, they no longer saw a viable path to approval. - The decision was made jointly, ending the pending acquisition. ## Figma’s Progress During the Review - Figma continued shipping products despite the uncertainty surrounding the acquisition, including: - Native AI features for FigJam - Dev Mode for improving the handoff between designers and developers - Variables - Advanced prototyping - The company also: - Opened new hubs in the United Kingdom and Asia - Hosted Config 2023 in San Francisco - Acquired AI startup Diagram - Added more than 500 employees ## Figma’s Independent Direction - Figma will continue operating as an independent company. - The company remains focused on eliminating the gap between imagination and reality. - Field sees the growth of the digital economy and advances in AI as making this mission more urgent and attainable. - Figma aims to support the entire product-development process on a single multiplayer canvas, from ideation through production. Figma’s practical next step is to maintain its independent momentum, deepen its design-to-development platform, and use AI and collaboration tools to help more people build digital products.

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