Are we finally entering the age of androids? | Figma Blog
Humanoid robots are moving from science fiction into public spaces and workplaces, forcing people to confront both the promise and risks of embodied AI. Their humanlike form makes technology more intuitive and emotionally engaging, but it also encourages people to project intelligence, intention, and personality onto machines. The article argues that designers must shape this illusion carefully, using humanoid robots to foster connection and understanding rather than control or deception. ## Humanoids as Technology in Human Form - Ameca, created by Engineered Arts, performs at Las Vegas’s Sphere as an interactive entertainer. - It turns toward speakers, displays facial expressions, tells jokes, and responds conversationally. - Its appeal comes from combining AI with expressive robotics. - Apollo, developed by Apptronik and argodesign, represents a different model: - It is designed as a general-purpose laborer. - Its flat face, cameras, and LED mouth prioritize function over lifelike appearance. - Humanoid robots have deep cultural roots, appearing in Greek mythology, Taoist philosophy, and science fiction. - Their human form makes software easier to engage with through gestures, expressions, and face-to-face interaction—what Engineered Arts CEO Will Jackson describes as a heads-up alternative to screen-based technology and virtual reality. ## What the Illusion of Sentience Unlocks - Humans naturally anthropomorphize objects and search for faces, motives, and signs of life. - Madeline Gannon uses body language and animal behavior as inspiration for designing industrial robots with recognizable personalities. - Even simple geometric animations can appear intentional: the Heider and Simmel experiment showed that people assign motives to moving shapes. - Ameca intensifies this effect through: - Furrowed brows, smiles, and expressions of surprise - Celebrity impressions - Custom personalities created by a dedicated “Persona Architect” - The ability to switch behavioral modes depending on context - Engineered Arts deliberately avoids making Ameca appear fully human: - Its metallic body avoids realistic skin. - It has no defined race or gender. - Its artificiality makes the theatrical nature of the interaction more visible. - The technology underneath remains impersonal: AI interprets language and maps it to suitable facial expressions. Nevertheless, users can experience meaningful emotional moments, such as a shy attendee gaining confidence while speaking Japanese with Ameca. - Gannon argues that designers must make complex systems legible, much as everyday objects communicate how they should be used. - She sees design as a way to redirect technology toward curiosity, kindness, and care, creating relationships based on connection rather than control. ## Designing Androids for Work - Apollo does not claim to be sentient; its purpose is practical labor. - It is being developed to address worker shortages, including work in Mercedes-Benz factories and potentially space exploration. - Its humanoid shape is primarily a response to human-scale environments and tools. - Unlike Ameca, Apollo must appear approachable enough for workers to accept, while avoiding the uncanny valley. - The article frames this as a central design challenge: workplace robots need to communicate socially without misleading people about what they are. Humanoid robots are most valuable when their appearance and behavior clarify how people should interact with them. Whether used for entertainment or labor, designers should treat the illusion of intelligence as an ethical material—balancing emotional engagement with transparency and purposeful design.
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