content-design

3 posts

figma

The Art of the Professional Pivot | Figma Blog (opens in new tab)

The article presents professional pivots as normal career adjustments rather than dramatic reinventions. Through six creatives’ stories, it shows how people can redirect their careers by reframing their approach, returning to a familiar company in a new role, or making larger changes. The central message is that pivots can help professionals align their skills and interests more effectively with their work. ## The Reframe: Small Changes with Big Effects A reframe changes how someone approaches their existing role without requiring a complete career change. - Ry Reid moved from customer support into UX writing, later working at Pinterest, Spotify, and Uber Eats. - At Uber Eats, Ry struggled to persuade colleagues through written proposals and was passed over for promotion. - A design manager suggested visualizing ideas instead of explaining them in documents. - Ry began creating rough concepts with pen and paper and Google Slides, then sharing them with colleagues. - This shift helped Ry communicate more effectively and contributed to their proposed user experience being adopted. - The experience showed that presenting an idea and polishing it into a finished design are different skills. ### Lessons from the Reframe - Accept difficult feedback and investigate why opportunities were missed. - Seek advice from mentors in adjacent disciplines. - Test a new approach in low-risk situations. - Expect some discomfort when developing unfamiliar skills. ## The Boomerang: Changing Roles in a Familiar Environment A boomerang involves making a substantial career change while returning to—or remaining within—a company whose culture and operations are already familiar. - Erica Simunovic first worked at Tatari in people operations. - After five years and completing a product design bootcamp, she returned to the same company as a product designer. - Her story illustrates how an existing relationship with an organization can reduce some of the risks of starting over in a new discipline. - The article frames this path as a way to pursue significant change while retaining familiarity with the workplace. ## The Article’s Broader Career-Pivot Framework The six profiles represent different forms of professional change: - **The reframe:** Adjusting perspective or working methods. - **The boomerang:** Taking on a new role at a familiar company. - **The unfolding:** Making a deeper, more personal leap. - **The stretch:** Exploring unfamiliar opportunities. - **The hard left:** Changing direction completely. - **The blend:** Combining experiences, skills, and professional networks. A practical approach is to begin with the smallest change that addresses the problem: seek candid feedback, experiment with adjacent skills, and use existing relationships where possible.

figma

Deliveroo designs in the open with Figma | Figma Blog (opens in new tab)

Deliveroo adopted Figma to replace a fragmented design workflow that had become difficult to manage as the company and its design team grew. Shared files allowed product designers, content designers, researchers, engineers, and product managers to collaborate directly instead of exchanging screenshots, emails, and Slack messages. The result was a more open design culture, faster feedback, easier onboarding, and better alignment across teams. ## Collaboration Problems as Deliveroo Expanded - Deliveroo’s design organization grew to more than 40 people supporting consumers, riders, and restaurants. - Product groups became siloed as the company expanded rapidly. - Tools such as Sketch, Dropbox, Zeplin, and Abstract created disconnected workflows. - Teams struggled with: - File synchronization and version-control issues - Sending files back and forth by email - Maintaining consistency across app designs - Coordinating product and content design - Product and content designers effectively took turns working on the same file, leading to repeated screenshots, Slack messages, and manual checks. ## Moving to a Shared Figma Workflow - Deliveroo initially had concerns about changing tools but became interested in Figma’s collaborative editing. - A pilot demonstrated that multiple people could work in one document simultaneously. - Product and content designers could develop ideas together rather than maintaining separate files. - After adopting Figma, the team no longer needed to continually manage and synchronize disconnected design documents. ## Building a More Open Design Culture - Figma made the design process visible to a wider group of employees. - Product designers, researchers, engineers, and product managers could inspect work and understand the reasoning behind design decisions. - Engineers could identify edge cases earlier and discuss how to represent them in the product. - Non-design stakeholders felt more comfortable contributing because Figma was accessible beyond specialist design teams. - New designers could learn the organization’s work by exploring existing files instead of being trained across many separate tools. ## Faster Feedback and More Efficient Reviews - Comments and discussions remained attached to the relevant work in a single document. - Stakeholders could review projects without requiring a separate walkthrough. - Designers could ask and answer questions more quickly. - Centralized feedback reduced unnecessary back-and-forth and made team members feel more connected to the work. Deliveroo’s experience suggests that a shared, browser-based design workspace can reduce operational friction while encouraging broader participation. For rapidly growing design teams, consolidating files, feedback, and collaboration in one accessible tool can improve both speed and consistency.

figma

How to do content design / UX writing in Figma | Figma Blog (opens in new tab)

Figma enables content designers and UX writers to work alongside visual designers instead of contributing only after interfaces are defined. Its web-based, real-time collaboration makes content decisions visible, supports earlier iteration, and helps teams design what a product looks like and communicates at the same time. The post presents five lessons for using Figma to integrate content into the design process. ## Use Real Content to Inform the UI - Add real or near-real copy as soon as a screen, modal, or interaction is created. - Testing actual content early reveals: - Whether the interface communicates the intended message - Whether there is enough space for the copy - Whether the UI needs to be redesigned - Designing content and UI together prevents late-stage copy changes from breaking established interactions or flows. - This is particularly valuable when content designers join a project after visual design has already begun. ## Start Content-First with Written Conversations - Model interactions as real-world conversations before designing them visually. - Use a dedicated Figma frame or comments to script exchanges between the system and the user. - Role-playing conversations helps teams: - Identify goals and edge cases - Understand flow and information hierarchy - Use natural, human language instead of system terminology - These scripts may not become a final blueprint, but they provide a useful reference throughout iteration. ## Map the Entire User Journey - Content designers need visibility into the complete journey, including what happens before and after a specific screen. - Map the journey collaboratively in Figma, then document the content needs beneath each stage. - This encourages visual design to begin with the user’s content and context. - Shared files make the process more iterative than isolated slide decks, sketch files, or physical whiteboards. - Real-time visibility also helps engineers, product owners, and designers understand the content designer’s contribution across the journey. ## Collaborate and Document with Comments - Figma comments provide a shared space for discussing content and recording the reasoning behind content decisions. - Because the work is visible in the same file as the UI, collaborators can respond to copy choices in context rather than reviewing content separately. - The provided excerpt ends before this section’s detailed examples and remaining lessons. Figma is most effective for UX writing when teams use it from the beginning: write realistic content, model conversations, map journeys, and collaborate directly within the design file.