creative-workflows

3 posts

figma

Connecting Figma and Weave | Figma Blog (opens in new tab)

Figma is integrating Weave’s AI-powered creative workflows directly into Figma Design, bringing image, video, animation, audio, and 3D production closer to the collaborative design canvas. The initial release provides more than 20 prebuilt AI image tools for tasks such as style transfer, product photography, material extraction, and art direction. Figma’s broader goal is to make creative workflows inspectable, repeatable, shareable, and eventually publishable through the Figma Community. ## Figma Weave and the Open Creative Canvas - Figma’s acquisition of Weavy, now Figma Weave, is intended to combine generative AI with professional creative-editing tools. - Weave uses node-based workflows, allowing creators to: - Connect image, video, audio, text, and 3D-generation steps. - Inspect how creative outputs are produced. - Tweak individual stages and compare alternate approaches. - Run multiple creative explorations simultaneously. - The company sees this as a way to bring creative production into the same collaborative environment where teams already design and review work. ## Weave Tools in Figma Design - More than 20 Weave tools are available from Figma Design’s left panel. - Each tool packages a prebuilt Weave workflow behind a simpler interface. - Supported use cases include: - Transferring a visual style from one image to another. - Generating e-commerce and product-shoot imagery. - Extracting or applying material qualities. - Rendering artwork in different visual languages, including Art Nouveau. - Adjusting image aspect ratios and developing visual directions. - Users can provide inputs and generate production-quality results without writing freeform prompts. - Predefined workflows produce more consistent results for recurring tasks while still allowing designers to guide the creative direction. ## Reusable and Shareable Workflows - Weave is designed for users who want to build complex workflows as well as those who prefer ready-made tools. - Figma plans to let designers publish their own workflows as Weave tools. - A team member could define a creative process once and share it with colleagues or the broader Figma Community. - This makes the logic behind a workflow reusable instead of keeping it confined to the person who created it. ## OutSystems Customer Example - OutSystems designer Bruno Figueiredo uses Weave for presentation visuals, animation, event graphics, merchandise, and 3D assets. - He created a 3D model of the company’s mascot, Neo, for manufacturing without relying on an outside specialist. - Weave’s node-based structure lets him experiment with: - Illustration styles. - Costume colors. - Body proportions. - Multiple AI models and parallel flows. - He describes the tool as especially useful for exploratory work because several variations can run at once and be reviewed later. Figma’s recommendation is to use Weave tools for fast, repeatable creative tasks while using the underlying node-based canvas when deeper experimentation and customization are needed. Future integration, including a planned Figma node in Weave, should reduce the need to translate assets and instructions between design and creative-production tools.

figma

Direct Every Frame with Runway Aleph 2.0, Now in Figma Weave | Figma Blog (opens in new tab)

Runway Aleph 2.0 is now integrated into Figma Weave, giving creators precise, frame-level control over video edits. The model supports longer clips, reference images, and sequential creative decisions while preserving footage that users do not ask to change. It also enables substantial transformations—such as new camera angles, characters, or environments—without requiring a reshoot. ## More Time, More Control - Aleph 2.0 supports video clips up to 30 seconds, allowing users to direct complete scenes. - Reference images can guide the visual style and appearance of edits. - Changes are applied across relevant frames while preserving unaffected elements. - Subject-specific edits follow that subject throughout the footage. ## Sequenced Creative Workflows - The Aleph 2.0 node in Figma Weave supports connected, step-by-step workflows. - Creators can preview edits before committing them. - Multiple decisions can be refined progressively rather than being forced into a single prompt. - The workflow mirrors traditional creative development on a visual canvas. ## Extending Existing Footage - Users can alter a scene beyond the limits of the original recording. - Possible changes include: - Adjusting the camera angle - Adding new characters - Transforming the environment - Multiple creative directions can be explored side by side without restarting from scratch. - The creator defines the desired conditions, while Aleph 2.0 generates the revised video. ## Pricing and Resources - Figma says pricing will soon scale according to input length, potentially lowering costs for some use cases. - Users can learn more through Figma’s help center, community templates library, and Weavy’s knowledge center. Figma Weave users can use Aleph 2.0 to move from broad AI generation toward more controlled, iterative video direction—making it useful for experimentation, editing, and visual development without reshooting footage.

figma

Turning Prompts into Five Scalable Workflows with Figma Weave | Figma Blog (opens in new tab)

Figma Weave presents AI creation as a scalable, editable workflow rather than a one-off prompt. Its canvas connects AI models and processing nodes so creators can branch, refine, and reuse each step while maintaining control over imagery, video, audio, and 3D output. The article introduces five workflows, beginning with a method for deriving a reusable visual style from multiple reference images. ## Figma Weave as a Creative Workflow Canvas - Figma Weave evolved from Weavy, which Figma acquired to expand its capabilities in: - Image and video generation - Animation and motion design - Audio and 3D creation - VFX and professional editing - Users can chain prompts and AI nodes together, moving from references to finished assets without losing the ability to revise intermediate steps. - Figma has published more than 20 Community templates covering tasks such as: - Turning images into videos - Generating 3D models - Combining visual references - Comparing image-generation models ## Why Workflows Are More Scalable Than Single Prompts - A single prompt produces one interpretation of a style. - A workflow lets creators independently adjust how strongly each reference influences the result. - Individual stages can be reshaped, reused, and applied across multiple assets and channels. - The example brand, Epoch, demonstrates how the system can support a consistent visual identity based on distorted textures and 3D natural forms. ## Combining Two Images into a Reusable Style Guide - The first workflow combines a hibiscus flower and a rock face from Epoch’s existing visual references. - Each image is processed through an **Image Describer node**, which extracts attributes such as: - Texture - Color - Lighting - Composition - The resulting text descriptions can be edited and merged into a new style definition. - The balance between the two references can be adjusted until the desired blend is achieved. - The combined style can then be tested across different image-generation models, helping the team validate the look at scale. - The output is treated as a reusable style system rather than a single prompt for one image. The practical recommendation is to build visual direction as a modular workflow: analyze existing references, combine and tune their characteristics, and preserve the resulting style definition for reuse in future assets.