How Braintree Cut Time Spent on Design Critiques by 50% | Figma Blog (opens in new tab)
Braintree redesigned its critique process by replacing static presentations and follow-up meetings with real-time collaboration in Figma. Designers worked together in the same file during Slack audio calls, making and demonstrating changes immediately. This cut critique time by roughly 50% while also improving collaboration and simplifying developer hand-offs. ## Challenges with Traditional Critiques - Designers typically presented work, collected feedback, and worked alone afterward. - Feedback could be misunderstood or difficult to apply correctly. - Follow-up meetings were needed to review revisions and address new issues. - After PayPal acquired Braintree, multiple design teams, style guides, services, and developer groups increased coordination complexity. ## Finding Figma - Braintree’s Developer Experience team experimented with new critique methods. - Figma’s browser-based, collaborative files allowed designers to work together regardless of device or location. - Designers joined an audio Slack call and opened the same file instead of scheduling several in-person meetings. - Figma’s observation mode let one designer follow another’s screen and move through different frames in real time. ## Collaborative Work Instead of Static Feedback - Designers could duplicate an artboard and make changes while discussing the design. - Feedback became concrete and immediately understandable rather than being recorded as notes for later. - Team members brainstormed, explored alternatives, and combined the strongest elements of multiple designs. - Craig Wattrus estimated that critiques took 50% less time because collaborators could demonstrate ideas directly. - The process often produced better results than one designer working independently and applying feedback later. ## Faster Developer Hand-off - Designers shared a single link with developers instead of repeatedly exporting updated files. - Designers could explain interactions and demonstrate behavior directly in the shared file. - Developers received answers immediately, reducing long message exchanges. - Design and engineering teams needed fewer meetings to clarify how interfaces were intended to work. Braintree’s experience suggests that real-time, shared design files can turn critiques into productive collaboration sessions. Teams looking to reduce review cycles and improve design-to-development communication should consider working together directly in the design artifact rather than relying on presentation-based feedback.