Inside Figma: how our PM team uses FigJam | Figma Blog (opens in new tab)
Figma’s product management team uses FigJam throughout the product-development lifecycle, not just for early-stage brainstorming. They rely on collaborative templates to shape strategy, generate ideas, plan roadmaps, run retrospectives, and stay aligned in weekly meetings. The broader conclusion is that a flexible visual workspace can strengthen both execution and team rituals, especially for distributed teams. ## Developing a Product Vision - The team uses a product vision board to define short- and long-term priorities. - The board connects user needs, potential features, and business goals. - Visualizing these elements helps validate strategy and show how individual plans support broader objectives. - FigJam makes it easy to capture rough ideas without focusing prematurely on wording or polish. ## Brainstorming Ideas with Crazy 8s - The PM team uses the “Crazy 8s” framework to generate many ideas quickly. - Participants have eight minutes to create eight possible solutions to a problem. - The emphasis is on speed and quantity rather than detailed refinement. - Afterward, the team shares ideas and discusses which concepts are worth pursuing. ## Building and Visualizing Roadmaps - FigJam supports structured planning as well as freeform exploration. - The team uses a Gantt chart to map projects and build product roadmaps. - A visual timeline clarifies each project’s scope, reach, staffing needs, and resource requirements. - It also exposes conflicts and helps the team identify when priorities need to change. ## Running Retrospectives - Product, engineering, and design teams use recurring templates to review product execution. - Marketing, support, and product education teams apply similar retrospectives to go-to-market work. - Sessions focus on what went well and what could improve, creating visibility across teams. - The team also retrospectives its internal processes to ensure they continue working as the organization grows. ## Staying Connected in Weekly Meetings - The PM team meets weekly in a shared FigJam file to exchange updates and maintain alignment. - Prompts cover difficult problems, exciting or concerning developments, and personal updates. - Cursor chats, stickers, and emotes make remote meetings more interactive. - Figma turned this meeting structure into a reusable template for other teams. Figma presents FigJam as a workspace that can support the entire product process. Teams can start with the provided templates and adapt them for strategy, collaboration, planning, reflection, and remote communication.