Test designs early and often with the new Maze integration | Figma Blog
Figma’s new Maze integration lets teams test interactive prototypes with real users before development, making research faster and less expensive than waiting for production A/B tests. By importing a Figma prototype link into Maze, teams can measure usability across individual tasks or complete user flows. The post also recommends practical research habits to ensure tests produce reliable, actionable insights. ## Earlier Testing with Figma and Maze - Maze provides quantitative UX insights from real users, supporting both small-scale interviews and tests involving thousands of participants. - Teams can copy and paste a Figma prototype link into Maze to begin testing during the design phase. - The integration helps product teams identify usability problems before committing to development. - At launch, Maze offered Figma users 30% off paid plans for three months with the code `MAZE_LOVES_FIGMA`. ## Define Measurable Goals - Establish what success means before building the prototype. - Use specific metrics, such as requiring 80% of participants to complete tasks successfully and fewer than 2% to misclick. - Tailor goals to the purpose and scope of each test. ## Pilot the Test First - Run the test internally with teammates, friends, or family before involving real users. - Confirm that tasks are understandable, the prototype works correctly, and the success criteria are meaningful. - A pilot functions like a beta release, revealing problems before testing at scale. ## Include Users and Non-Users - Existing customers can provide informed feedback and may be enthusiastic early adopters. - Target customer segments most likely to use the proposed feature. - Include people unfamiliar with the product to avoid bias and gain fresh perspectives. ## Write Neutral Tasks - Avoid leading instructions such as “click here,” “go to,” or “navigate to.” - Focus tasks on the outcome users should achieve rather than the specific interface steps. - Avoid internal product terminology so the test measures intuitiveness rather than participants’ ability to follow directions. ## Collaborate on Analysis - Reviewing results as a team helps build agreement around findings and next steps. - Maze supports collaboration through instantly generated reports and shareable URLs. - Involving the broader product team can make research insights easier to act on. Teams should use the Figma–Maze workflow to validate designs early, measure outcomes against clear goals, and involve collaborators in interpreting the results.
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