User Experience Research

2 posts

googleOriginal article

Towards better health conversations: Research insights on a “wayfinding” AI agent based on Gemini (opens in new tab)

Google Research has developed "Wayfinding AI," a research prototype based on Gemini designed to transform health information seeking from a passive query-response model into a proactive, context-seeking dialogue. By prioritizing clarifying questions and iterative guidance, the agent addresses the common struggle users face when attempting to articulate complex or ambiguous medical concerns. User studies indicate that this proactive approach results in health information that participants find significantly more helpful, relevant, and tailored to their specific needs than traditional AI responses. ### Challenges in Digital Health Navigation * Formative research involving 33 participants highlighted that users often struggle to articulate health concerns because they lack the clinical background to know which details are medically relevant. * The study found that users typically "throw words" at a search engine and sift through generic, impersonal results that do not account for their unique context. * Initial UX testing revealed a strong user preference for a "deferred-answer" approach, where the AI mimics a medical professional by asking clarifying questions before jumping to a conclusion. ### Core Design Principles of Wayfinding AI * **Proactive Conversational Guidance:** At every turn, the agent asks up to three targeted questions to reduce ambiguity and help users systematically share their "health story." * **Best-Effort Answers:** To ensure immediate utility, the AI provides the best possible information based on the data available at that moment, while noting that the answer will improve as the user provides more context. * **Transparent Reasoning:** The system explicitly explains how the user’s most recent answers have helped refine the previous response, making the AI’s internal logic understandable. ### Split-Stream User Interface * To prevent clarifying questions from being buried in long paragraphs, the prototype uses a two-column layout. * The left column is dedicated to the interactive chat and specific follow-up questions to keep the user focused on the dialogue. * The right column displays the "best information so far" and detailed explanations, allowing users to dive into the technical content only when they feel enough context has been established. ### Comparative Evaluation and Performance * A randomized study with 130 participants compared the Wayfinding AI against a baseline Gemini 2.5 Flash model. * Participants interacted with both models for at least three minutes regarding a personal health question and rated them across six dimensions: helpfulness, question relevance, tailoring, goal understanding, ease of use, and efficiency. * The proactive agent outperformed the baseline significantly, with participants reporting that the context-seeking behavior felt more professional and increased their confidence in the AI's suggestions. The research suggests that for sensitive and complex topics like health, AI should move beyond being a passive knowledge base. By adopting a "wayfinding" strategy that guides users through their own information needs, AI agents can provide more personalized and empowering experiences that better mirror expert human consultation.

figma3 min readCurated summary

Customer journey mapping with Figma | Figma Blog

Customer journey maps help teams build a shared understanding of how people experience a process, including emotions, pain points, and opportunities for improvement. The article explains how Lextech uses Figma to research, create, refine, and validate these maps collaboratively. Figma’s component libraries, collaboration tools, version history, and comments make journey mapping more consistent and easier to share with clients and customers. ## When Customer Journey Maps Are Useful - Journey maps visually tell the story of a customer process, such as shopping for a car or purchasing a product online. - They combine process steps with customer emotions and pain points. - A shared map helps people with different perspectives understand research and identify improvement opportunities. - Journey maps are less suitable for highly nonlinear processes with many branches or dependencies; a two-dimensional user-flow diagram may work better. - They may also add limited value when a process is already well documented through other visual methods. ## Building a Journey Map Component Library - Teams can create reusable components and styles specifically for journey maps. - A shared library improves visual consistency and speeds up the creation of new maps. - Global style or component updates can be applied efficiently when the design changes. - Lextech provides a sample Figma file and component library as a starting point. ## Keeping Maps Organized with Tidy Up - Figma’s **Tidy Up** feature helps adjust spacing between journey steps. - It makes it easier to insert or reorder steps without rebuilding large portions of the map. ## Research and Real-Time Collaboration - Multiple designers can work on the same journey map simultaneously. - Lextech also records interview notes directly in Figma, keeping research and map development in one location rather than spreading information across multiple tools. ## Using Version History - Before sending a map to clients, the team manually timestamps a version in the file’s history. - This creates a reliable reference point if the team needs to revisit an earlier state. - Showing how a map evolved can help clients understand how research findings changed the team’s understanding of the customer. ## Gathering Feedback with Comments - Lextech shares rough journey maps with customers to validate research and uncover missing steps. - Comments provide a centralized feedback channel tied to precise locations on the map. - Teams can ask follow-up questions directly in comment threads. - For asynchronous reviews, the team duplicates the file, shares the map as a single-screen prototype, and invites users to comment. - During live reviews, a designer records participant feedback directly in the file. - Separate file copies can prevent earlier comments from biasing new reviewers and make it easier to compare feedback from customers, clients, and other groups. Figma is most effective when journey maps are treated as collaborative, evolving research artifacts rather than static deliverables. Start with reusable components, keep research and feedback in the same file, and validate the map with real users before using it to guide design decisions.

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