visual-effects

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figma

Introducing Figma Weave: The Next Generation of AI-Native Creation at Figma | Figma Blog (opens in new tab)

Figma has acquired Weavy, bringing its AI media-generation and professional editing capabilities into Figma as **Figma Weave**. The new product aims to treat AI outputs as starting points rather than finished results, combining generative models with human editing and creative judgment. Figma’s goal is to support more sophisticated image, video, animation, motion design, and VFX workflows within its collaborative platform. ## Generative Craft - Weavy combines multiple AI models with professional editing tools in a browser-based canvas. - Creators can select models for different purposes, including: - Seedance, Sora, and Veo for cinematic video - Flux and Ideogram for realistic imagery - Nano-Banana and Seedream for precision-focused work - AI outputs can be refined through hands-on techniques such as: - Lighting adjustments - Object masking - Color grading - Its node-based workflow allows users to branch, remix, and refine outputs. - Each result can become an input for the next stage, creating a flexible media pipeline that balances experimentation with control. ## A Platform for Creative Professionals - Weavy has attracted independent creators, startups, and Fortune 100 companies in less than a year. - Its users include: - Architects creating staged environments - Visual-effects artists producing content for games, television, and film - Marketers developing social videos and banners - Designers creating product mockups, branding assets, and other media - Figma emphasizes that the platform is designed for process and craft rather than one-click generation. ## The Weavy Team and Figma’s Roadmap - Weavy’s founders and team bring experience in product development, engineering, visual effects, animation, and creative production. - The companies share a focus on community, making, and professional-quality creative work. - Figma is expanding the team in Tel Aviv and elsewhere to support Figma Weave’s development. - The acquisition is intended to broaden Figma from a digital-product design platform into a more comprehensive AI-powered creative environment. Figma Weave’s central promise is to make AI-generated media more editable, collaborative, and expressive. Rather than replacing creative expertise, Figma plans to use Weavy’s tools to help users push beyond generic AI results and retain control over the final work.