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Checkpoint Reached: New Updates on our Quest to Connect More Game Developers with Players (opens in new tab)

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Discord reports early success for Quests, its advertising format that rewards players for discovering and playing games. Campaigns involving titles such as Fortnite, Genshin Impact, and World of Warcraft produced a 16% increase in average playtime and a 9% increase in average player counts. Building on these results, Discord is piloting Video Quests to help developers promote trailers, launches, seasons, and other content.

Quests Are Increasing Gameplay

  • Millions of players have completed Quests since the program launched.
  • Genshin Impact’s first Quest generated:
    • An 80% increase in gameplay hours.
    • A threefold increase in friend-to-friend game streams.
  • World of Warcraft: The War Within Quest attracted more than one million participants and contributed to a 63% increase in the number of people playing the game on Discord.
  • Krunker Strike’s Quest reached largely new or returning players: 90% of participants from Discord Activities were new or lapsed users.
  • Krunker Strike saw a 33% increase in player count during launch week.
  • Developers have requested more tools for promoting upcoming games, new seasons, DLC, and major content releases.

Introducing Video Quests

  • Video Quests are a new pilot format designed to promote game-related video content.
  • Developers can feature:
    • Trailers.
    • Gameplay reveals.
    • Season launches.
    • Other development and marketing announcements.
  • Videos appear through Discord’s Quest Bar and can be watched without significantly interrupting the user’s Discord experience.
  • Players choose when and how to engage, while still earning rewards for completing the Quest.
  • Discord is initially testing Video Quests with a limited group of developers.

Discord’s Broader Gaming Strategy

  • Discord aims to become an important platform for discovering, building, and launching games.
  • The company says its advertising products will prioritize both developer results and the player experience.
  • Discord plans to refine Quests based on feedback from players and developers and will share more information as the Video Quest pilot expands.

Discord’s early data suggests Quests can drive meaningful engagement and attract lapsed or new players. Developers interested in promoting game releases or video content should monitor the Video Quest rollout and consider joining Discord’s pilot updates.