Config 2025: Pushing Design Further | Figma Blog (opens in new tab)
Figma’s Config 2025 announcements frame design as more than visual production: it is the process of solving problems, shaping quality, and turning ideas into working products. As AI makes software easier to build, Figma argues that human craft, judgment, and point of view become even more important. Its new tools aim to connect ideation, prototyping, illustration, websites, and production in one collaborative platform. ## Figma Make: From prompts to working prototypes - Figma Make is a prompt-to-code tool that converts natural-language instructions or existing Figma designs into interactive prototypes. - Designers can: - Start with a text prompt or an existing file. - Generate high-fidelity app and interface concepts. - Select a specific area of a prototype and modify it with a prompt. - Test interactions and animations earlier in the design process. - Because Make is embedded in Figma, teams can explore, iterate, and validate ideas within a shared source of truth. - The tool is intended to reduce the separation between design and production while giving designers more control over generated results. ## Figma Sites: Taking designs to production - Figma Sites extends the platform from designing websites to publishing them. - It is intended to let teams move from visual design to production without relying on disconnected tools or complex handoffs. - Designers can use Figma’s existing collaboration and design workflows while creating real, publishable web experiences. - This reinforces Figma’s broader goal of supporting the full path from initial idea to live product. ## Grid: Moving from freeform to structured layouts - Grid addresses the tension between Figma’s flexible canvas and the structured layouts required for real interfaces. - It enables designers to shift more smoothly between exploratory, freeform work and organized, production-ready arrangements. - The feature is designed to make structured layout systems easier to create without sacrificing creative flexibility. ## Figma Draw: Expanding vector expression - Figma Draw adds more expressive illustration capabilities to vector layers. - It focuses on unbounded visual exploration, including texture, gesture, and richer vector-based artwork. - The tool helps designers create more distinctive illustrations and visual assets directly inside Figma rather than switching to a separate application. ## Figma Buzz: Creating branded content at scale - Figma Buzz is aimed at producing marketing and brand assets across many formats. - It brings design quality and brand consistency to content creation that may otherwise be handled through repetitive, disconnected workflows. - Teams can adapt designs for different channels and use cases while maintaining visual standards. - The product broadens Figma’s audience beyond product-design teams to include marketing and brand professionals. Figma’s Config 2025 direction is to make the platform a more complete environment for creative work: prompt ideas into prototypes, organize them into structured designs, add expressive visual detail, and publish or adapt the results for production. The central recommendation is to treat AI as an accelerator while preserving human design judgment, quality, and originality.