Alaska Airlines Reaches Cruising Speed With the Help of Variables | Figma Blog (opens in new tab)
Alaska Airlines uses Figma and its Auro design system to create consistent experiences across websites, mobile apps, kiosks, and digital signage. Moving away from Sketch and InVision resolved fragmented workflows, improved collaboration with engineers, and accelerated product development. Figma variables further help the 45-person design team adapt designs across screen sizes, themes, and the needs of more than 23,000 employees. ## Building a Reliable Design System - Alaska’s previous Sketch and InVision workflow lacked: - A single source of truth - Intuitive prototyping and collaboration tools - Consistent reusable components - Easy synchronization between design and engineering - Designers frequently made small but important inconsistencies in colors, buttons, checkboxes, modals, and date pickers. - Manual copying between platforms created version-control problems and contributed to accessibility issues. - Figma enabled Alaska to document Auro clearly for both designers and engineers, creating a more consistent digital ecosystem. ## Redesigning the Flight Status Experience - Severe storms exposed weaknesses in Alaska’s underused flight status page, which lacked information such as flight tracking and aircraft details. - A cross-functional “tiger team” rebuilt the page using approximately 90% Auro components. - The team completed the work in one sprint instead of the estimated four or five sprints without Figma. - Afterward, average time spent on the page increased from 36 seconds to 5 minutes and 10 seconds—a 761% increase. ## Connecting Design and Engineering - Figma components mirror the web components used by engineers, making designs easier to implement accurately. - This alignment improved product consistency and increased trust between design and engineering teams. - Alaska also documented Figma practices such as auto layout, merging, and branching to encourage adoption. - Designer education reduced conflicts and helped teams make better use of Figma’s capabilities. ## Using Variables at Scale - Figma variables allow Alaska to adapt designs for: - Different screen sizes - Light and dark modes - Themes for internal teams and external partners - The approach saves designers an average of 11 hours per week. - Variables help the team support the needs of more than 23,000 employees while maintaining a coherent design system. Alaska’s experience suggests that a well-documented design system, shared tooling, and variables can significantly reduce repetitive work while improving consistency, accessibility, and collaboration across an organization.